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Waitrose Achieves “Fine to Flush” Standards

U.K. store brand wipes first to achieve Water UK designation

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By: Karen McIntyre

Editor, Nonwovens Industry

Waitrose has become the first U.K. supermarket to achieve “Fine to Flush” certification for its own-brand wet wipes.

The supermarket’s own-brand fragrance-free moist toilet tissue refills and lightly fragranced moist toilet tissue refills will now carry the Fine to Flush logo. The certification was launched in January by Water U.K., which represents water companies across the UK, with the tests being carried out by technical experts WRc.

It clarifies what can be flushed down the toilet safely, as wipes labelled “flushable” do not break down and have been found to cause drain blockages and fatbergs, leading to marine pollution. Wipes with the “fine to flush” logo break down quickly and easily in the sewer system.

Waitrose said it is working towards making sure all of its own-brand “flushable” wipes meet the new standard soon.

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